The global print and digital campaign “Dilemmas” is aimed at building empathy andunderstanding towards refugees, asking the public to contemplate the horrific decisionsvictims of conflict or persecution are forced to take. “Stay and risk your life in theconflict? Or flee and risk kidnap, rape, torture or worse?” one version asks.
UNHCR - Dilemmas campaign
The global ads are part of UNHCR’s integrated multi-media campaign, including Special Envoy Angelina Jolie’s public service announcement to carry the message that no one willingly chooses to become a refugee.